SEO
Search Engine Optimisation
Good SEO means your hotel website will come up well positioned every time a search is performed. Supranational Hotels knows the ins and outs of achieving this, such as unique pages/content; optimal domain setup; language and geo optimisation; coding issues; duplicate meta tags; and optimised HTML structure.
PPC
Pay Per Click
PC marketing involves bidding for key words used in searches so your hotel website appears in more dominant positions on search engine listings.
CPC
Cost Per Click
CPC marketing involves bidding for appearance on meta-search sites such as Trivago, Google and TripAdvisor. Costs are based on volume, user-click location and any negotiations made with the various meta-search platforms.